Rules
5 rules for Boston subscriber journeys in healthcare and higher education
Subscriber email programs in Boston healthcare and higher education face five consent and compliance rules, from CAN-SPAM to HIPAA and state privacy law.
Topic
can-spam
Rules
How CAN-SPAM shapes subscriber journeys for US marketers
Email subscriber journeys in the US must follow CAN-SPAM: opt-out within 10 business days, honest headers, ads labeled, physical address in every send.